Australian Marketing Institute

We researched AMI's "Igniting Brilliance" essence for their rebrand, creating a resonant identity for new marketing courses. Targeting professionals and career starters, we aimed to facilitate career pathways and effectively position AMI's training offerings. Our strategy centred on "Sparking Ambitious Brilliance," using a spark theme to emphasize members' boldness and confidence. We delivered a solution encompassing a corporate logo redesign, brand guidelines, and a toolkit refresh across print and digital touchpoints, highlighting AMI members' ambition and career potential.