Flight Cycle Airways Booking Application

Developing a new domestic airline carrier booking application for the new Western Sydney Airport

Flight Cycle Airways is a new mobile booking application designed for the upcoming Western Sydney Airport, targeting business professionals, first-time flyers, and travel agents who need bulk booking capabilities. The project aimed to create a sophisticated, user-friendly ticketing system with a modern, clean, and monochromatic design. The concept revolves around simplicity and technological advancement, symbolized by an infinity logo representing continuous global travel. Deliverables included in-depth analysis, research, design, prototyping, and testing of the mobile application, resulting in a seamless and sleek interface that's easy for consumers to navigate while establishing a contemporary brand identity for the new airline carrier.

Self Initiated Brief | February - June 2023 | UI Design • Brand Identity

“We’re committed to delivering seamless travel experiences for everyone who visits Western Sydney International through smart design, technology and 24-hour service.”

- WESTERN SYDNEY AIRPORT

COMPETITOR RESEARCH

Analysing the major airline carrier competitors within the industry, was a complex process. Breaking down each screen to its detail on both its useful features worth taking note of for the new Western Sydney Airport airline carrier booking system. But most importantly what are the painful features worth avoiding that would most the user’s journey through the product more difficult than it already is. The common trends found within analysing these 3 airline carriers were:

  • The need to have an easy-to-read typeface for users to see on a small screen

  • Less clutter and most open space so users don’t oversea and don’t miss importing details when booking

  • They lack options or are difficult to book for a large group of people all at once

  • Very few options to pre-book transportation and/or a hotel room for your trip

  • Confusion where you are on the journey of booking tickets and how far do you have left to go