Makeup By Mary Social
Media Brand

Creating an original makeup artist brand based on a social media account to further enhance its presence and client base

Makeup by Mary, a professional makeup service, sought to rebrand and expand its reach among beauty enthusiasts aged 15 to 60, primarily women. The project aimed to create a clean, elegant, and welcoming visual identity to attract new clients and enhance brand recognition. This was achieved through a new logo design, print collateral (business cards, flyers, signage), and digital media updates. The strategy focused on leveraging popular social platforms like Instagram and TikTok with animated posts showcasing achievable makeup looks, designed to captivate the brand's social media-savvy audience and broaden its client base.

Makeup By Mary | April - June 2023 | Brand Identity • Guidelines • Social Media Content • Print Collateral

Makeup By Mary Social Media Brand

Creating an original makeup artist brand based on a social media account to further enhance its presence and client base

Makeup By Mary Social
Media Brand