NIDA's 2023 Seasonal Performances rebranding targets storytellers of all ages and backgrounds, emphasizing the universal nature of storytelling. The concept aimed to transport audiences into a vivid, expressive world beyond the ordinary, using imagery of untold stories coming to life. This vision was realized through a dynamic logo design, print collateral, posters, a seasonal booklet, and a website design for ticket purchases, all designed to capture the essence of NIDA's dazzling performances and flexible approach to dramatic art.