Coles Premium Petcare Dog Food

We identified growth in the premium dog food market driven by humanising health and nutrition for pets. Targeting health-conscious premium dog food buyers, we created a new Coles brand emphasizing nutritional benefits and active lifestyles. Our “Fun Fuel Nutrition" concept focuses on dog school training activities, featuring energetic dog and food imagery, flavour-specific colours, and the original brand name "Hearty Hounds" with a heart motif. The solution conveys nutritional benefits and family love, positioning the product as a premium, nutrition-packed option for owners who have dogs as a part of the family.