Vintage Film Festival Augmented Reality Posters
Promoting a new ‘cinematic experience’ event with the use of an augmented reality app
The Vintage Film Festival project targeted both new and older audiences, aiming to promote Classic Cinemas' 2022 season of rescreened vintage movies in a captivating, modern way. The idea was to enhance the cinematic experience by bridging classic and contemporary elements. This was achieved through a series of augmented reality motion graphic posters that come to life using the Artivive app. The posters feature stop-motion collage animations, showcasing iconic movies from the Golden Age, effectively modernizing the representation of classic cinema while exploring its core storytelling characteristics.
Self Initiated Brief | August - October 2023 | Motion Design • Print Advertising